Research projects
Published Peer-Reviewed Journal Articles
(6 published — 2 first-authored)
-
Reforming the Reformers: Shaping Pro-Democratic Attitudes and Beliefs through Discussions of Online Violence Against Women. Social Media + Society (2025). [Co-author]
-
Pride, Not Prejudice: A Cross-Cultural Big Data Analysis of Consumer Reactions to Rainbow-washing in Advertising. International Journal of Advertising (2025). [Co-author]
-
My Place Isn’t in the Kitchen: Examining Feminist Facebook Framing of an Algerian Social Movement. Social Media + Society (2024). [First author; award-winning]
-
Social Media Activism and Women’s Health: Endometriosis as a Feminist Issue. Digital Health (2024). [Co-author; award-winning]
-
Consumers’ Emotional Responses to AI-Generated versus Human-Generated Content. International Journal of Human-Computer Interaction (2025). [Co-author]
-
Comparative Analysis of Online Social Support in Health: Brazilian and U.S. Facebook Groups on Diabetes. International Communication Research Journal (2023). [Co-author; award-winning]
PEER-REVIEWED ARTICLES UNDER REVIEW
(12 co-authored — 5 first-authored)
My scholarship has been recognized with 5 competitive research awards, including 2 first-authored and 3 co-authored awards from AEJMC, as well as institutional recognition at KU.
-
First-authored recognitions:
• “My Place Isn’t in the Kitchen” — First Student/Faculty Paper Award, AEJMC 2024
• “Branding Identity and Negotiating Femininity” — Best Student/Faculty Paper Award, AEJMC 2024 -
Co-authored recognitions:
• “Teenage Girls and Digital Health” — First Paper Award, AEJMC 2025
• “Social Media Activism and Women’s Health” — Best Paper Award, AEJMC 2024
• “Comparative Analysis of Online Social Support” — First Research and Researchers Award, AEJMC 2023 -
Institutional recognition:
• Mugur V. and Anca Geana Research Award, University of Kansas, 2025
* Chaif, R. H., (2025). My nightly routine looks more like a drug cartel than a baby plan: Reclaiming reproductive narratives through infertility GIFs on r/TrollingForABaby .
* Chaif, R. H., Izhar, N. (2025). ”I am Too Afraid of Them Messing Me Up”: A Computational Analysis of Social Support in Online Discussions Among Women on Birth Control Pills Side Effects.
* Seo, H., Burkett, K. M., Morales, O., Izhar, N., Chaif, R. H., Coelho, M., Ha, H., Jona, B., Iqbal, A., and Doyle, T. (2025). Teenage Girls and Digital Health: Navigating Health Misinformation on Social Media.
* Diwanji, V., Burkett, K. M., Chaif, R. H., Iqbal, A., Coelho, M., and Wiley, T. (2025). Breaking The Mold: The Impact of Gamification and Disability Representation In Virtual Influencer Advertising.
* Diwanji, V. S., Conlin, J., Barros, M. N., Burkett, M., Chaif, R. H. (2025). Influencing through Diversity: The Impact of Gender and Racial Representation on Consumer Evaluations of Virtual Influencers.
* Chaif, R. H., Diwanji, V. S. (2025). It is Not Just a Joke: An Experimental Study on the Role of Feminist Humor Memes in Motivating Collective Action for Gender Equality in Algeria.”
* Wang, Y., Chaif, R. H., Jia, Y. D., Liu, H., Li, X., Izhar, N., Olatunji, S., Ding, H., Wen, H., Ha, H. H., and Hu, X. Intersection of Dementia and TikTok/Douyin: A Scoping Review of Research to Date (2016–2025).
* Chaif, R. H., Ibrahim, A. K. (2024). Branding identity and negotiating femininity: A machine learning analysis of North African women athletes’ self-presentation on Instagram. Third Place Faculty Award.
* Chaif, R. H. (2024). Expressing Identity, Navigating Stigma, and Fostering Activism: Facebook Use Among LGBTQIA+ Individuals in the Maghreb.
* Diwanji, V., Nguyen, N., Chaif, R. H., Burkett, K. M., Barros, M., Okocha, M. (2024). Keep Colors Bright All Year Long: A Big-Data-Based Cross-Cultural Analysis of Consumer Discourses About Rainbow Washing.
* Ding, H., Vu, H., Lee, T.-T., Chaif, R. H. (2024). The Role of Culture in Audiences’ Trust in Mainstream Media: A Multilevel Analysis of Individual- and Country-Level Factors Influences
on Trust.
* Diwanji, V., Seo, H., Conlin, J., Baines, A., Pei, J., Bauer, F., Chaif, R. H., Clark, K., Silva, F., Burkett, M., Nguyen, N. (2023). ”Application of Virtual Reality for Diversity, Equity, and Inclusion Training in Advertising and Public Relations.”
PEER-REVIEWED ARTICLES - WORK IN PROGRESS
* Chaif, R. H., Wang, Y., Hu, X., Liu, H., Olatunji, S., Izhar, N., Ha, H. H., Ding, F. (2025). Branding menstruation: A cross-cultural analysis of menstrual product TV ads using computational multimodal methods.
* Chaif, R. H., Wang, Y. (2025). ”My Brain Blocked the Memory”: A Computational Analysis of Reddit Framing Around Social Norms and Women’s Experiences with Female Genital Mutilation/Cutting. (Ready for submission)
* Chaif, R. H. (2025). Pregnancy in the Digital Sphere: Exploring Social Support Among Algerian Women in Facebook Groups.
* Chaif, R. H. Framing Infertility in Organizational Communication: Strategies, Narratives, and Public Relations Practices.
* Chaif, R. H. (2025). Climate, Gender, Action: Analyzing the Prevalence and Messaging of Gender and Climate Justice in Environmental NGO Advocacy.
* Chaif, R. H. (2024). Exploring Public Support for Female Athletes in Traditionally Male-Dominated Sports: A Computational Analysis of Social Media Engagement.
* Etheridge, C., Chaif, R. H. (2024). ”That ’We Won!’ Feeling: Inclusion of LGBTQ Voices in News Reaction to the U.S. Supreme Court Same-Sex Marriage Decision.”